A trip to India in 2005 inspired founder Shannon Keith to begin an innovative business venture to create lasting impact for survivors and those at high risk of sex trafficking.

The previous year, Shannon had returned from a trip to India where she heard story after story of women who were sold into sex slavery. She also heard stories of women who were at high risk of being forced into the sex trade by their families or picked up off the streets by local pimps. The reasons they were at a high risk? Because they lacked an education or the resources or the skills to have a choice.

Shannon returned home from that trip and formed a small team of family and friends. Together, they looked for groups in India that were compelled to have a positive impact and help women looking for a way out of the Red Light Districts. The team knew that safe, steady and living-wage employment would be a pathway to freedom and offer choices for women and their families.